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with more than 30 years of experience as a patient advocate, Rolf has launched a number of initiatives to bring awareness, inspiration, and support to patients facing health challenges

Rolf Benirschke founded the Grateful Patient Project on the inaugural “National Grateful Patient Day” -September 7, 2017 to 1) Create a community of passionate patients, who want to express their gratitude to their families and caregivers along with the medical professionals/researchers who cared for them, 2) Harness the collective voice of thousands of grateful patients to ensure favorable patient outcomes stay at the forefront of legislative efforts. and 3) Share patient-to-patient stories that will provide hope and encouragement.

Legacy Health Strategies (LHS) was founded by former professional football player and patient advocate Rolf Benirschke and marketing strategist Greg Anton. The company’s mission is to create and manage innovative patient support and disease awareness programs that aid patients facing difficult health challenges. Clients include medical device and pharmaceutical companies that desire to better support their patients  and  create a competitive advantage through patient acquisition and activation strategies, that lead to improved adherence and a much better patient experience.

The Great Comebacks Program began in 1984 under the leadership of Rolf Benirschke, with support from ConvaTec. It was designed to raise awareness of quality of life issues for people living with Crohn’s disease, ulcerative colitis, colorectal cancer or other diseases that can lead to ostomy surgery. After 36 years, the Great Comeback community has spread far beyond its original borders, raising awareness around the globe through inspirational individuals who have chosen to share their stories and offer hope to others facing these diseases and transitioning to life after surgery.

In 2001, The Legacy Invitational was founded by Rolf Benirschke and a group of close San Diego business leaders. This special group shared a vision to create an invitational golf event that brought together colleagues and community leaders who shared a passion for golf, a desire to build enduring relationships based upon trust and respect, and the desire to make a difference in the community of San Diego. It was the vision of the inaugural Legacy committee to limit the field to 100 personally invited golfers and combine the building of deep and personal relationship with raising money for selected charitable causes. They have raised over 5 million dollars for a variety of charities benefitting the San Diego community making a significant difference in the lives of many, many people.

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Leading the Way is a cultural change initiative the leadership at UC San Diego Health System asked Rolf to be involved to help transform the experience for patients and physicians and colleagues in the health system. Rolf was invited to join the team because of his passion and experiences as a patient and his ability to communicate and bridge the gap between medical professionals and the people they serve.

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TCU and UNTHSC School of Medicine Assistant Professor in the Department of Medical Education.

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